Is AI Going to Take Your B2B Job? Only if You Resist It
From articles in Time magazine to discussions on Reddit, the internet is brimming with folks asking with genuine curiosity, a heap of skepticism, and more than a hint of desperation: Is AI going to...
View ArticleGuy Kawasaki on Growth, Grit, and Grace in Sales and Marketing
In the tech realm, few names evoke as much respect as Guy Kawasaki’s. His rise as a thought leader in the tech and business worlds began with his groundbreaking role as Chief Evangelist at Apple in the...
View ArticleThe Roadmap to Efficiency: Aligning Sales, Marketing and Service with Revenue...
Aligning sales, marketing, and customer service under revenue operations is crucial for achieving a unified approach to revenue generation and management. It ensures a seamless customer journey from...
View Article6sense: The Ultimate Tool for APAC Marketing Success
APAC marketing refers to marketing strategies and activities specifically tailored to the Asia-Pacific (APAC) region, which includes countries such as China, India, Japan, South Korea, Australia, and...
View ArticleRoadmap to Scaling Your ABM Strategy
Wouldn’t B2B sales and marketing be a whole lot easier if you just knew who was looking to buy your product? It’s a question asked by many organizations — and in fact, it’s the question that sparked...
View ArticleAn Introduction to International Marketing Strategy
International marketing for B2B requires a strategic approach for marketing goods and services to businesses and organizations worldwide. And it can come with unique challenges: they typically involve...
View Article6sense and Customers Share Insights, Triumphs — and Fun — at Forrester Summit...
This week, hundreds of marketing, sales, and product leaders gathered in Austin for Forrester’s B2B Summit North America, all keen to discover ways to successfully navigate this tricky time of economic...
View ArticleWhy Women Excel in Sales: A Conversation with Maura Brady and Amanda Purcell
Since joining 6sense, Maura Brady (left) and Amanda Purcell (right) have rocketed up the sales leader board. Maura has earned three promotions since 2017 and now heads the team that’s expanding...
View ArticleThe Alchemy of Turning Pipeline Data into Action
You can’t succeed at B2B sales without world-class data. But the mere possession of data isn’t what makes it valuable. First, you have to do some data alchemy, transforming data points into something...
View ArticleElevating CMO Reporting: Key Insights for Strategic Decision-Making
Traditional B2B marketing metrics (think clicks and conversion rates) tell you something about engagement — but can you clearly demonstrate how that information drive your strategy? In her 6sense for...
View ArticleAn Introduction to 6sense Qualified Accounts (6QAs)
We don’t have to tell you that qualified leads are essential for driving revenue growth. But the traditional method of lead qualification has long relied on an archaic and often arbitrary system —...
View ArticleGame-Changing Insights: The Dynamic Duo of 6sense and G2
G2 is the world’s largest software review site and provider of buyer intent data. 6sense is an industry-leading revenue platform that uncovers buying signals to help your teams target the right...
View ArticleSales Intelligence Helps Manufacturers Weather the Storm of Long Buying Cycles
As global markets remain in flux, every industry is faced with longer buying cycles — the average for manufacturers now sits at about 100 days. Manufacturers that wait idly while their opportunities...
View ArticlePredictive Modeling: A Dive Into the Data Science Powering B2B
Now that we’re well into the age of AI and machine learning, the ability to foresee business outcomes and use data to inform decisions is not just an advantage — it’s a necessity. Predictive modeling...
View ArticlePG Tuesdays — Business Pipeline Reviews
PG Tuesdays is a weekly series in which 6sense revenue leaders share their best practices for holding productive pipeline generation meetings. Find all episodes on LinkedIn by searching #PGTuesday. In...
View ArticleThe Game Plan for Success: Unified Dashboards for Pipeline Management
Navigating the competitive field of sales and marketing towards reaching revenue goals requires more than just individual skill — it demands a team effort. Your best strategy for pipeline management...
View ArticleUnlocking the Power of Always-On Journey-Based Advertising
In a 2022 survey carried out among marketing experts worldwide, 62% of respondents said they believed it was important to be “always on” for their customers. You’ve probably heard the phrase “always...
View ArticleIntroducing a Breakthrough Model for Customer Success
Too often, B2B investments fail to live up to their potential. The product may be great, but the customer can’t figure out how to fully adopt it. In fact, Gartner reports that marketing technology use...
View ArticleNo Prospect Left Behind: The 6sense Approach to Working Qualified Accounts
Generating qualified leads is crucial for driving predictable pipeline and revenue growth. Many sales organizations rely on Marketing Qualified Leads (MQLs), but at 6sense, and within the 6sense...
View ArticleHow Our Operations Team Drives Revenue Efficiency with Processes and SLAs
Ideas are easy, but execution is everything. That’s why 6sense prioritizes its internal commitment to operations — after all, well-defined processes help us leverage data to inform our decisions....
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