Game-Changing Insights: The Dynamic Duo of 6sense and G2
G2 is the world’s largest software review site and provider of buyer intent data. 6sense is an industry-leading revenue platform that uncovers buying signals to help your teams target the right...
View ArticleAn Introduction to 6sense Qualified Accounts (6QAs)
We don’t have to tell you that qualified leads are essential for driving revenue growth. But the traditional method of lead qualification has long relied on an archaic and often arbitrary system —...
View ArticleElevating CMO Reporting: Key Insights for Strategic Decision-Making
Traditional B2B marketing metrics (think clicks and conversion rates) tell you something about engagement — but can you clearly demonstrate how that information drive your strategy? In her 6sense for...
View ArticleThe Alchemy of Turning Pipeline Data into Action
You can’t succeed at B2B sales without world-class data. But the mere possession of data isn’t what makes it valuable. First, you have to do some data alchemy, transforming data points into something...
View ArticleWhy Women Excel in Sales: A Conversation with Maura Brady and Amanda Purcell
Since joining 6sense, Maura Brady (left) and Amanda Purcell (right) have rocketed up the sales leader board. Maura has earned three promotions since 2017 and now heads the team that’s expanding...
View Article6sense and Customers Share Insights, Triumphs — and Fun — at Forrester Summit...
This week, hundreds of marketing, sales, and product leaders gathered in Austin for Forrester’s B2B Summit North America, all keen to discover ways to successfully navigate this tricky time of economic...
View ArticleAn Introduction to International Marketing Strategy
International marketing for B2B requires a strategic approach for marketing goods and services to businesses and organizations worldwide. And it can come with unique challenges: they typically involve...
View ArticleRoadmap to Scaling Your ABM Strategy
Wouldn’t B2B sales and marketing be a whole lot easier if you just knew who was looking to buy your product? It’s a question asked by many organizations — and in fact, it’s the question that sparked...
View Article6sense: The Ultimate Tool for APAC Marketing Success
APAC marketing refers to marketing strategies and activities specifically tailored to the Asia-Pacific (APAC) region, which includes countries such as China, India, Japan, South Korea, Australia, and...
View ArticleThe Roadmap to Efficiency: Aligning Sales, Marketing and Service with Revenue...
Aligning sales, marketing, and customer service under revenue operations is crucial for achieving a unified approach to revenue generation and management. It ensures a seamless customer journey from...
View ArticleGuy Kawasaki on Growth, Grit, and Grace in Sales and Marketing
In the tech realm, few names evoke as much respect as Guy Kawasaki’s. His rise as a thought leader in the tech and business worlds began with his groundbreaking role as Chief Evangelist at Apple in the...
View ArticleIs AI Going to Take Your B2B Job? Only if You Resist It
From articles in Time magazine to discussions on Reddit, the internet is brimming with folks asking with genuine curiosity, a heap of skepticism, and more than a hint of desperation: Is AI going to...
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